Markup Calculator

Calculate markup — profit as a percentage of the cost price — and turn a target markup into a selling price.

%
%
15% of 200 is
30

What is markup?

Markup is the profit added to the cost price, expressed as a percentage of cost: markup = (selling price − cost) ÷ cost × 100. Retailers often think in markup because they start from what they paid. It is the mirror image of profit margin, which is measured against the selling price.

Real-world example

Buy an item for 200 and sell it for 260: the markup is 60 ÷ 200 = 30%, while the margin is 60 ÷ 260 = 23.1%. To apply a markup, multiply the cost by (1 + markup/100): a 50% markup on a 600 cost gives a selling price of 900.

Markup vs margin

Because the bases differ, a given markup always looks larger than the equivalent margin. Knowing which one a supplier or report means prevents costly pricing mistakes.

Frequently asked questions

Markup = ((Selling Price − Cost) ÷ Cost) × 100. It expresses profit as a percentage of the cost price.

Multiply the cost by (1 + markup/100). A 50% markup on a 600 cost gives a selling price of 900.

No. Markup is based on cost; margin is based on selling price. The same profit gives a higher markup percentage than margin.

Yes, free and private, with calculations done in your browser.